EthereArt
EthereArt: “EthereArt sparks the heart and mind.” Inspired by nature, fantasy, the celestial, and all things ethereal, the goal for this branding suite (including a logo, letterhead, envelope, business card, and leave behind piece) was to emanate these things while communicating with the audience on an emotional and intellectual level. The starry composition of these pieces combined with vivid, contrasting colors captures the dreamlike essence that is EthereArt.
Clean With Nicole
Clean w Nicole: A classic feel given to a new modern-day brand, Clean with Nicole is based on the promise of years of experience and the trust that this brand will save you time when you leave the cleaning to her. The retro-inspired text combined with curvy linework and a whimsical color palette give this logo and business card a look that sells itself.
TOWN
TOWN: For the fictional restaurant TOWN, a brochure was needed to show who they are and why they are the best upscale Chinese restaurant in town. With their slogan being “Quality, style, and good fortune to all”, I created a sleek yet inviting aesthetic for the design and coupled it with standout photos and important information so that they could truly give the audience an authentic look at what makes their ‘town’ great.
Amethyst Bay
Amethyst Bay: The fictitious Amethyst Bay Resort and Spa is all about one thing: luxury relaxation. Whether you’re treating yourself for the first time or the hundredth, Amethyst Bay wants to be the one to make your day. This magazine ad shows just a snippet of what you can expect when you book your stay with the luxury resort through a fun yet elegant design style. Relaxing spa service, beautiful beaches, and a grand hotel experience await.
Upper Crust Bakery
Upper Crust: This French-inspired fictitious bakery needed a logo that would communicate its Parisian roots and reach people of all ages. Enter Francois Croissant, the debonair bakery mascot who dons Parisian blue. Combined with flowing French script, this logo thoroughly captures Upper Crust’s identity and the hearts of croissant-lovers everywhere.
La Piazza
La Piazza: An Italian eatery with New-York influence, La Piazza is famous in the local food scene for its piping hot NY style pizza. With growing social media accounts, it started a promotion that would give away its coveted pizza for free monthly to a chosen customer who commented on the original #pieceofpiazza post. They would then receive a message with a coupon for a free pizza. I curated the digital coupon for this promo, giving it a signature LP look while showing its correlation to the giveaway. With the allusions to Italian culture, a mouth-watering pizza pic, and the La Piazza logo flying high, this piece will have you eating out the palm of its hand.
Illustrations
Illustrations: Artistic illustrations entitled Gia, The Four Nations, and Reaching. Gia explores our connection to the earth and universe. The Four Nations is a digital illustration that accompanies the synonymous song by an Avatar the Last Airbender-inspired metal band, Sozin’s Comet. This piece serves as single art for the powerful metal song. The last illustration, Reaching, combines photo manipulation with digital illustration to portray the idea of duality in the universe.
Animations
Animations: A 3D render of a magic staff.
Music Talks with Children
Music Talks with Children: Music weekly, a fictitious educational magazine was starting a weekly feature for excerpts from Thomas Tapper's "Music Talks with Children". Tasked with creating the layout design for this inciteful masterpiece, I opted for a sleek presentation that blends classic textbook style with modern day magazine.
Other Project
Music Flyer: Progressive metal is all about ethereal sights and sounds—especially for fictional prog band Astral Storm. This flyer emulates the band’s love for spacey, off-tempo tunes through its unique compositional elements and eye-catching space-inspired background.